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Posted in SEO

Are Links Still Relevant for SEO?

In short yes.

But the role of links in your SEO strategy has changed dramatically over the last few years.

link building for seo

The Timeline of Link Building and SEO

If we look at the timeline of link building for SEO activities, we can go all the back to 1999; when webmasters first discovered the power of links.

Link Exchanges were one of the first methods adopted to boost the visibility of websites within in search engines.

We then move forward to 2001.
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Posted in Insight

The Power of Colour in Design

*This post originally appeared on the TMC blog in 2015.

Lately, I’ve had several clients ask me about colour in design. Whether it be the difference between screen and print, or why we insist some brands print Pantone to ensure brand consistency.

A while ago, I created a colour guide to help educate non-design department colleagues on the basics of colour and usage.

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Posted in Social Media

An Introduction to Social Media Algorithms

Wondering why your social media posts aren’t gaining as much traction as you’d hoped for?

Want to know why only 100 people out of your 10,000 followers have seen your post?

With the ever-evolving world of social media, comes the constantly updated world of social media algorithms.

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Posted in Insight

Benefits of Using an Integrated Marketing Agency

What is an Integrated Marketing Agency and how can one help your business needs?

Integrated Marketing is a total approach to marketing and includes all disciplines.

For example advertising, graphic design, websites, creative strategy, video, photography, market research, competitor analysis, direct marketing, copywriting, PR and communications.

An integrated marketing agency has distinct skill sets, that blend together, producing quality results.

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Posted in Social Media

Which Social Media Channel is Best for my Business?

When it comes to social media strategy it can often feel a little like witchcraft – especially for those who are not personally active on social media channels.

Taking into consideration that over 35% of the population are currently using social media on a regular basis, your company may be missing out on vital leads and customers.

With so many social media channels to choose from, it’s worth adopting the ones that align with your business strategy as early as possible.

Here’s a quick guide to the top Social Media Channels, which may be the right fit for your business.
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Posted in TMC News

TMC Win 3 Awards at the RAR Awards 2017!

We are pleased to announce that we have won an outstanding THREE awards in the nationally acclaimed RAR Awards 2017!

As you’ll know from our previous post, we were nominated for a total of 11 awards on the evening.

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Posted in TMC News

TMC Shortlisted for 11 RAR Awards!

TMC Strategic Communications have been nominated for an outstanding 11 categories in this year’s RAR Awards.

‘Team TMC’ will be heading to the black tie ceremony, in London, on the 26th April 2017. All to discover if we have won on the evening. Read full article

Posted in Social Media

X Runner 2017

Only 9 days left to go before the TMC team ‘The Mud Champions’ partake in the X Runner event in Derby on the 1st April. The team are partaking in this event to raise money for Ruby’s Fund in Congleton.

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Posted in Social Media

Essential Reading for Digital Marketing Success

When it comes to digital marketing, it can be hard to know where to start. It can be even harder to know where to go once you’ve started. Before you outline your strategy for the year ahead, take a look at the 15 resources below.

From SEO to Social Media. It’s important to absorb as much knowledge as you can. If still in doubt, contact us today and let us see how we can help your digital marketing needs.

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Recently, we visited Thinking Digital ’16 conference. This gave rise to a number of ideas regarding the interaction between the digital and real world.

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