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rar awards 2018

It doesn’t seem like it was almost 12 months ago since the last RAR Awards finalists were announced.

But here we are again, celebrating the categories we have been shortlisted in! Read full article

Posted in Insight

Content Marketing Series: Capture

captureSometimes it can feel like a ‘chicken and egg’ situation when it comes to publishing your content and analysing the data.

Without the content you don’t have the data to analyse.

Without the data, you will struggle to determine the context and know what content to move forward with.

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Posted in Insight

Content Marketing Series: Context

contextStakeholders are on board with your campaigns.

Internal teams are aligned.

But did you take in to account the context of your content marketing efforts and where your content will be seeded?

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Posted in Social Media

Content Marketing Series: Collaboration

collaborationOne of the main challenges highlighted from our Roundtable Sessions at the Content Marketing Masterclass this week was ‘Collaboration’.

Collaboration, as a term, can apply to a few areas of your organisation and/or processes.

Whilst there are a range of ways collaboration is integral to the smooth flow of productive outcomes (be it through external teams or internally), we discovered that collaboration between teams within organisations was of particular concern.

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Posted in Insight

Content Marketing Series: Change

changeFollowing on from our blog post about content curation, this post focuses on change and how it affects your content marketing strategy.

With the ever-evolving online world at your fingertips, we see new platforms and methods appearing daily.

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Posted in Insight, SEO

Content Marketing Series: Curation

curationBut curating content doesn’t necessarily mean that you have to produce new content each time.

You can curate content in a range of simple ways, which will, in turn, make your content marketing plans more productive.

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TMC Strategic Communications are pleased to announce that they will be part in the next Marketing Masterclass Series in Manchester.

This time the focus is on Content Marketing, with industry leaders from digital and marketing agencies sharing their insight in a series of roundtable sessions. Read full article

Posted in TMC News

This is Halloween: Team TMC Style

It’s fair to say that Team TMC love a good excuse to dress up and inject some fun into the working week.

… And what better excuse to do this than at Halloween?

Every year, we don our spookiest outfits, most ghoulish makeup and hit the TMC Office in spooktacular style.

This year was no exception; Frankenstein, Batman and even a Corpse Bride made an appearance….

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Social Media_The drum

TMC Strategic Communications are proud to be part of The Drum Top 100 Independent Agencies 2017!

Published in October 2017, The Drum Top 100 Independent Agencies list is the definitive guide to the UK’s best-performing independent marketing agencies. In partnership with RAR (Recommended Agency Register), The Drum carried out an Independent Agency Census, where they surveyed thousands of agencies across the UK.

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Posted in Design

A Focus on User Experience at the Digital North Meetup

User Experience at the Digital North Meetup
For those who missed it, the Digital North Meetup was last Thursday. With the theme of the evening being ‘The Future of Digital’, the event is held in collaboration with Digital Gurus.

Firstly, let me just say it was a brilliant experience. After all, interesting talks, good conversations and a copious amount of pizza is a combination that can’t go wrong.

As an opportunity for members of the digital and tech community to come together. It featured talks by industry leaders discussing a range of topics and issues that the sector faces.

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