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• BLOXX - March 1st 2012

 

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297 qualified leads for the BLOXX team - BETT 2012 a huge success.

March 1st 2012

TMC were challenged by BLOXX Marketing Manager, Jim Black to come up with an innovative and impactful marketing campaign for BETT, January 2012.

As BLOXX outline in their website, the value of the internet in education is considerable, but the dangers are very real. Using Tru-View Technology, BLOXX web filtering prevents risks, by analysing requested web material to determine if the user should be allowed to view it or not. This will not only stop nasty content reaching the user's desktop but will also give enhanced control over access to other types of 'inoffensive' but time consuming websites, such as gaming and social networking sites.

Building on their excellent reputation within the education sector, TMC developed a marketing campaign for BETT 2012 that strategically positioned BLOXX as experts in web filtering.

To draw attention and to get delegates talking, the campaign focused on real messages from a student, reinforcing the effectiveness of the Tru-view software and the campaign strapline, ‘Web filtering that really works’.

Jim, thrilled with the full marketing campaign, explained, “The concept of “Web Filtering that Works” really resonated with our target audience, and in particular the idea to use the hate email from a student. We had lots of people comment on this and with our strong track record of success in education, the concept really allowed us to engage with prospects.”

To maximize impact and create a buzz pre-event, the campaign was rolled-out to customers and delegates ahead of the show. TMC believe that to generate best results and ROI for clients, all routes to market should be considered and work together under one cohesive marketing strategy. The BLOXX marketing materials were linked with a standalone website www.webfilteringthatworks.com for customers to find out more and to read the excellent testimonials from their existing customers.

Jim explained that ‘The cohesive campaign was delivered under a tight budget and aggressive timescales, TMC delivered an impactful stand, a memorable web site and flyer, great pre- and post-show emails and unique giveaways. All of this contributed to a successful event for BLOXX.”

The overall success of the show was seen in the results, Jim confirmed “We had a target of 250 qualified leads from the show. We ended up with just short of 500 scanned names, which resulted in 297 qualified leads for our sales team to follow up.”

Delivering a shown within tight timelines can often be a challenge, Jim praised the events and exhibition team at TMC, saying “ I also wanted to compliment the fantastic TMC team who contributed to the successful delivery of the campaign and stand. The team’s attention to detail, ‘can do’ attitude and willingness to go the extra mile to ensure the project was successfully delivered on time and within budget made a huge difference. With TMC, you literally have an entire marketing services team at your disposal who act and think as if they were part of your internal team.”

To find out more about BLOXX visit www.bloxx.co.uk

 

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