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ATG Access - Case Study

The Client

ATG Access are a world leading innovator and manufacturer of bollards, rising arm barriers, road blockers and vehicle barrier systems.

TMC has been an approved supplier for ATG Access part of the CoBaCo Group since 2006. We have supplied a wide variety of marketing solutions, from strategy, branding, digital exhibitions, signage, collateral, video and website.

We are seen as a trusted partner and due to our commitment, experience and proven reputation we have remained one of the only external agencies providing support to the European and Global marketing teams.

Services Provided

Marketing Strategy, Corporate Identity, Web Design, Web development, e-commerce, Data Intelligence, 3D animation, SEO, Split testing, brochure design and exhibition design


The Brief/Objectives for the 2016 Website Project

Increase leads for contract business.

The Solution

One of the key elements to this project is that the website is an evolving tool, with the user journey, visitor interaction and results monitored on a monthly basis and the site updated based on these findings.

The Results

The new website was launched in January 2017, an immediate uplift in sales was seen, with 21% more website leads in comparison to the same time period the previous year.

£1.5 million increase in lead value after one trading year.

327% increase in website sales in comparison to the same time period, the previous year.

700-1000 more visitors each month in comparison to the previous period.

Increase in the quantity and quality of leads coming into the business via the website each month, having a positive impact on the amount of quotes and sales as a result.


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