The Brief:

High quality has become the hallmark of Gen-Probe’s Diaclone product range, firmly establishing them as a centre of excellence in Monoclonal Antibody research and Immunoassay Kit development. Diaclone combines the benefits of high specificity, high sensitivity and excellent customer service with a diverse product range.

TMC were tasked with rebranding Diaclone and its product range developing an umbrella brand, which followed the Gen-Probe Brand guidelines, but with unique identities for the different product offerings.

The Solution:

Research and focus groups identified a niche opportunity, moving away from the more traditional imagery to give a more modern and contemporary style, the result creation of the antibody man and it’s family of products, the green colours represent a fresh perspective, with the antibody man making the brand approachable and friendly.

Deliverables

• Print Materials
• Online Media from E-shots, Web and Animated banners
• Exhibition and Events Materials
• Direct Mail and Advertising

Results / Links

With a solutions and results lead approach and a long term working relationship, TMC have maximized what is achievable from my budgets, created a strong brand and helped to unify our marketing proposition.