The Brief:

TMC were tasked with rebranding the ever expanding range of Elucigene kits for genetic disease testing and rapid aneuploidy testing. Sitting under an umbrella brand, which followed the Gen-Probe Brand guidelines, but with unique identities for the different product offerings. As well as working as a suite of products, the individual identifies needed to reflect the different nature of the tests and therapy area.

The Solution:

Focus groups identified the theme of nature, linking the key aspects of each product such as the airways for cystic fibrosis and the blood vessels for thrombosis risk with a different natural image. The result, creation of suite of powerful brand images and colourways that are easily recognised. The chosen theme is also flexible to accommodate for new products in the Elucigene family.

Deliverables

• Print Materials
• Online Media from E-shots, Web and Animated banners
• Exhibition and Events Materials
• Direct Mail and Advertising

Results / Links

With a solutions and results lead approach and a long term working relationship, TMC have maximized what is achievable from my budgets, created a strong brand and helped to unify our marketing proposition.