Building brand reputation is a critical part of any brand strategy, and today, thanks to the internet, there are more opportunities to develop, monitor and protect your brand reputation than ever before.
But what exactly is ‘brand reputation’?
Brand reputation is similar to personal reputation.Think of some of the people in your life. What are their reputations? What do you know about them, what do they stand for, what do you associate them with? Brand reputation works the same way and TMC can help you get this delicate balance right.