Knowing how and when to communicate your businesses ‘good works’ can often be a tricky path to navigate. Corporate Social Responsibility (CSR) is, as the name suggests, a huge responsibility. But it’s not just about donating to a charity for twelve months to enhance your reputation. It’s a concept which describes the principles of moral behavior shared across an organisation and is incorporated into the whole ethos of your business. And you also need a tried and tested method to measure your investment.